Gabrielle Shaw Communications (GSC) has been appointed to represent fashion brand Stoned & Waisted. GSC has been briefed to build the brand via PR and strategic marketing communications and will be managing media and influencer relationships to highlight the brand’s design ethos and commitment to sustainability.

The everyday luxury womenswear label known for its signature shearling collection and ready-to-wear line, pairs flattering, timeless and elegant designs with luxurious fabrics. Each piece is created to make women feel good about what they wear. The brand puts sustainability at its heart; dead stock from high-end designer labels is used to create limited runs, all shearling used comes as a natural by-product of the food industry and highly skilled craftsmanship ensures pieces last a lifetime.