Felicities has been appointed to handle the press and publicity for womenswear label AZ.. Founded in late 2014 by German-born Andrea Zapp, the brand is inspired by her background in film and her travels as an internationally exhibiting media artist. Her distinct photography forms the continuum for AZ. designs with unusual photo-real imagery that is carefully mapped onto patterns, creating textures and accentuating garment shapes. Natural landscapes or cities, collectables and everyday finds are captured in transit, providing inspiration for original collection stories and design concepts. Vibrant narratives on silk and quality fabrics are matched with block colour segments, while minimalist, linear and uncluttered silhouettes form a screen and canvas for intricate visuals. The AZ. design studio and team is based in Manchester and all collections and accessories are made in the UK. The brand showcased for SS16 in Scoop, London and with Fashion Scout in Paris and an AZ. showcase and exhibition is in preparation for spring 2016, to be held in Tokyo.  

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AZ. in 'fashion & accessories'