PURPLE has been appointed to represent womenswear designer Norma Kamali, supporting the brand's PR and communications strategy alongside VIP and talent.

Norma Kamali is credited with innovations that have influenced fashion globally throughout the 57 years since starting her brand. Having first invented the sleeping bag coat in 1973, sweats as ready to wear in the 1980s and highly covetable swimwear, Norma is now exploring the opportunities AI can offer her collections. Having recently undertaken an MIT course on generative AI, Norma has also written a handbook for women covering fitness, health, beauty and style titled I AM INVINCIBLE – Norma Kamali and launched her own podcast channel called Invisible Threads.