Womenswear brand Wiggy Kit has opened its first standalone store on Elizabeth Street in Belgravia, London. The opening follows a series of pop-ups and marks a new chapter for the business alongside the appointment of Charlotte Clutterbuck as CEO. Charlotte, who joined Wiggy Kit in May, was previously Trading Director at RIXO and has held senior positions at Bamford, Karen Millen and Aurora Fashions.

The Georgian shopfront, painted in Wiggy Kit's signature deep, earthy tones, opens into an interior with walls in Edward Bulmer's Jonquil pink. The space has been furnished with one-off pieces collected over time, including a mid-century table, an American interpretation of a traditional Windsor bench, and a red felt Steltman chair by Gerrit Rietveld, alongside art, antiques and objects from Wiggy's travels.

The store will be open Monday to Saturday 10am–6pm and Sunday 11am–5pm.