Date posted on DIARY directory: Monday 20th April 2026
Virginia & Partners has been appointed to oversee communications and strategy for the UK store launch of New York-based womenswear brand TWP.
Founded by Trish Wescoat Pound, TWP presents a modern interpretation of American sportswear, creating versatile collections that combine Midwest practicality with metropolitan refinement.
Virginia & Partners will oversee press outreach, strategic storytelling, day-to-day press office and organic seeding.