International womenswear brand Leem has announced the opening of its first UK retail store in London’s Westfield, White City on Wednesday 6 December 2023. Known for its stylish and affordable pieces designed for today's fashion-conscious woman, Leem will invite UK customers to explore this immersive retail space and discover the brand’s newest designs as part of this one-year pop-up experience.

The design aesthetic throughout the store is inspired by the brand's core style; sleek lines, a tonal colour palette and impactful moments of print and texture. Separated into three distinct areas customers are welcomed by bold floor-to-ceiling campaign images, a combination of floating rails and freestanding gondola displays and inviting modern seating areas.