UPSHOT PR has been appointed to handle PR for Enna Moda, a womenswear brand specialising in sleepwear, beachwear and ready-to-wear collections in natural fabrics including cotton, plant-based viscose and linen.

The agency's first task will be to launch Enna Moda's new Organic Cotton beachwear and ready-to-wear collection through media relations, content-creator seeding and wholesale support.