Black PR has announced that it has been appointed to handle the PR and press for new womenswear brand April & Alex. Founded by Didi Akinyelure (pictured) the UK-based brand creates contemporary womenswear to emphasize uniqueness and boldness. Didi was inspired by the fashion choices of her grandmother, and by her mother, who owned (and still owns) a tailoring business in Lagos, Nigeria. The April & Alex woman is powerful, independent, unapologetic, effortlessly stylish, edgy, offbeat, eccentric, daringly innovative, creative, fearless, bold, extroverted, outré.