The winners of the Media Week Awards 2026 have been revealed, with PHD UK named Media Agency of the Year.

Who are the winners of the Media Week Awards 2026?

Media Owners and Media Platforms

• Media Idea: Launch - Waitrose Christmas, ITV and MG OMD (Client: Waitrose)
• Media Idea: Under £250k - Superman and Love Island, ITV (Client: Warner Bros.)
• Media Idea: £250k-£1m - Macmillan and Emmerdale, ITV (Client: Macmillan)
• Media Idea: Over £1m - Benenden Health, ITV (Client: Benenden Health)

Agency

• Media Idea: Launch - How the Co-op turned a £206m cyber attack into a year-long initiative to teach young people about the dangers of cyber-gang grooming, Carat UK (Client: Co-op)
• Media Idea: Under £250k - Lighting up ITVX with a channel to warm Britain’s Christmas, Goodstuff (Client: Yankee Candle)
• Media Idea: £250k-£1m - Turning media into accessible art, PHD, Talon & Grand Visual (Client: Kleenex)
• Media Idea: Over £1m - A Tale of Two Giants, Wavemaker UK, A WPP Media Brand, and Amazon (Client: Morrisons)

Collaboration & Partnerships

• Small Collaboration - Under £250K - Bring in The Sauce Whisperers, Mindshare, a WPP Media brand, YouTube, LADbible, TikTok, Meta, Snapchat and Chicken Shop Date/Amelia Dimoldenberg (Client: Unilever - Hellmann’s)
• Mid-Sized Collaboration - £250K-£750K - From primetime to lifeline. How an Emmerdale storyline helped Macmillan support more than twice as many people when they needed it most, Zenith and ITV (Client: Macmillan)
• Large Collaboration - Over £750K - Rugby like never before, Wavemaker UK - A WPP Media Brand, SPORTbible (LADbible Group), Hypebeast and Black Girls Ruck (Client: Asahi UK (Asahi Super Dry))
• Best Creative & Media Agency Partnership - Dirty Business, OMD UK and 4Creative (Client: Channel 4)

Innovation and Creative Excellence

• Best Advertiser-Funded Programming or Entertainment - WSQK - The Squawk - for Netflix Stranger Things Season 5 with Global and iProspect, Global and iProspect (Client: Netflix Stranger Things Season 5)
• Best use of Content: Under £250k - Radiant as a radioactive seal, EssenceMediacom, a WPP Media brand (Client: Absolute Collagen)
• Best use of Content: £250K-£750K - Macmillan and Emmerdale, ITV and Zenith (Client: Macmillan)
• Best use of Content: Over £750K - Train-ing It, Spark Foundry & C4 (Client: RDG)
• Best use of Retail Media - When Philadelphia smashed the Avocado: The Ultimate Brunch Showdown, Spark Foundry (Client: Mondelez / Philadelphia)
• Long-Term Media Strategy - Amex ‘Unsigned’ Powerfully Backing the Next Generation of UK Music, UM London (Client: American Express)
• Media Innovation - Turning Drama into Data Science, Publicis Next (Client: Sky)
• Media Creativity: Launch - The Secret Menu, OMD UK with Leo UK, Red, Linney & TMW (Client: McDonald’s)
• Media Creativity: Under £250k - The Filet-O-Fish Facebook Society of 2012, OMD UK with Leo UK, Ready10 and TMW (Client: McDonald’s)
• Media Creativity: £250k-£1M - Turning media into accessible art, PHD, Talon and Grand Visual (Client: Kleenex)
• Media Creativity: Over £1m - The Newest House On TV’s Oldest Street - EDF Builds Energy Saving Into Coronation Street, Havas Media UK (Client: EDF & ITV)
• Best use of Audio - Turning The UK Upside Down With WSQK Radio for Stranger Things, iProspect and Global (Client: Netflix - Stranger Things Season 5)
• Inclusive Media Strategy - Built In, Not Bolted On, MG OMD and Unite (Client: O2)

Research

• Best Use of Data for Audience Buying - Building Trust Through Data: How Vets for Pets Drove New Client Registrations, MG OMD (Client: Pets at Home)
• Econometrics - Domino’s Predictive Econometrics, Havas Media UK & Ebiquity (Client: Domino’s)
• Trade Body Research - The Growth Gap, Thinkbox with WPP Media
• Research Insight - For F**k’s Sake Productions, LADbible (Client: LADbible)

People, Agencies & Teams

• Media Leader of the Year - Media Owner & Media Platforms - Jane Wolfson, UK & International President, Captify (part of Verve)
• Media Leader of the Year - Agency - Paul Knight, CEO, PHD
• Rising Star - Agency - Robert Lingham, Lead Data Engineer, Havas Media Network UK
• Rising Star - Media Owner - Benjamin Wynne Davies, Senior Creative Strategist, Acast
• Media Brand of the Year - Ocean Outdoor
• Independent Media Agency of the Year - Medialab
• Sales Team of the Year - ITV Commercial
• Media Agency of the Year - PHD UK

For more information, visit mediaweekawards.co.uk.