Date posted on DIARY directory: Monday 2nd June 2025
The winners have been announced for the Who What Wear 100 Beauty Awards USA. The awards honour the best beauty products the industry has to offer.
HAIR
- Best Shampoo - Nécessaire Rosemary Shampoo
- Best Conditioner - Nécessaire Rosemary Conditioner
- Best Clarifying Shampoo - Dae Desert Detox Clarifying Shampoo
MAKE-UP
- Best Primer - Refy Glow and Sculpt Face Serum Primer With Niacinamide
- Best Foundation - Armani Beauty Luminous Silk Natural Glow Foundation
- Best Concealer - Victoria Beckham by Augustinus Bader The Concealer Pen
FRAGRANCE
- Best "Timelessly Classic" Fragrance - Chloé L'eau de Parfum Intense
- Best Hair & Body Mist - OUAI St. Barts Hair & Body Mist
- Best "Second Skin" Fragrance - Merit Retrospect Extrait de Parfum
BODY CARE
- Best Scented Bodywash - Cyklar Sensorial Body Wash in Sacred Santal
- Best Unscented Bodywash - Naturium Glow Getter Multi-Oil Hydrating Body Wash
- Best Lotion - Oak Essentials Luminous Body Lotion
For all winners, visit whowhatwear.com.