Winners have been announced for the first Pure London x JATC Awards, a prestigious new initiative designed to honour the outstanding achievements of brands and designers in the fashion industry. These awards celebrate the innovation, creativity and excellence that define the community, spotlighting those who are pushing boundaries and setting new standards in fashion. 

Winners:

• Best in Womenswear: Another Sunday
• Best in POP: H4
• Best in JATC: Tutti & Co
• Best Sustainable Brand: Oh Kimono
• Best in New to Show: Nesavaali
• Best International Brand: LueL
• Best New Emerging Brand: Matilda London