The winners of the BeautyMatter Awards 2025 have been announced. 

Winners:

AGENCY

Best Public Relations Agency: Recognises agencies for developing and executing best-in-class communication strategies across media and content platforms.

• Foundation

Best Marketing Agency: Recognises agencies that excel in strategic thinking, creative execution of marketing initiatives across all platforms, and driving brand awareness and revenue.

• 1r Agency

Best Creative Agency: Recognises agencies responsible for crafting brand strategies and execution of design services.

• Bartlett Brands

Best Digital Agency: Recognises agencies that provide best-in-class strategic direction, creative design, and technical development for screen-based products and services.

• Phidel Digital Agency

Best Social Media + Influencer Agency: Recognises agencies responsible for the development of social media strategies, campaign execution, content creation, and connecting influencers with brands.

• Song Candy Media

DESIGN

Best Brand Identity: Recognises design, content, strategy, and execution tied to brand identity, website, packaging design, etc.; can be a business at any stage.

• Vacation

Best Product Collaboration: Recognises unique partnerships or collaborations between any two or more brands, businesses, individuals, or organizations.

• Conserving Beauty x Isamaya Beauty

Best Product Packaging Design (Brands): Recognises unique concept and execution tied to packaging design including concept, componentry, material selection, and decoration for a finished product; can be a new-to-market brand or relaunch.

• RUHVEDA

Best Sustainable Packaging Design (Brands): Recognises unique concept and execution tied to packaging design that addresses the full life cycle of the product, carbon footprint, and material selection/reduction; can be a new-to-market brand or relaunch.

• Babo Botanicals

Best Ad Campaign: Traditional Design: Recognises unique concept, design, and execution of an ad campaign incorporating print, TV, radio, out-of-home, or direct mail.

• Front Row - Amika Pick Up for Perk Up

Best Spatial Design: Recognises unique concept, design, and execution of a physical space, such as a retail store, salon, or spa.

• BORNTOSTANDOUT - House of Crimson

Best Gift Set Concept: Recognises innovative gift sets, advent calendars, and collections that combine creative design, unique product pairings, and exceptional consumer appeal.

• SpaceNK - Advent Calendar

MARKETING

Best Product Launch Campaign: Recognises design, content, strategy, and execution tied to a product launch; can be a new-to-market brand or relaunch.

• MAC Cosmetics - MAC Nudes

Best Event: Recognises the concept and execution of a digital event, live event, or event series as an extension of a brand or business.

• SpaceNK - Fragrance Library pop-up

Best Performance Marketing Campaign: Recognises strategy, initiative/activation, and execution tied to a performance marketing campaign.

• Good Moose - Sol de Janeiro Holiday Campaign

Best Content Activation: Recognises unique concept and its execution tied to the creation of a new content initiative by a brand or business to engage or communicate with its audience.

• Laura Geller Beauty - Own Your Age

Best Community Engagement: Recognises the building, nurturing, and activating of communities attached to brands or businesses.

• Beekman 1802 - Kindness Krew

Best Use of Social Media: Recognises strategy, initiative/activation, content creation, and execution tied to the use of social media.

• Emi Jay

Best Influencer Campaign: Recognises unique relationships, effective partnerships, or initiatives in the realm of the creator economy.

• Cover FX - Hickey Magic Campaign

Best New Category Launch: Recognises design, content, strategy, and execution tied to a new product category launch.

• Bubble Skincare - Lip Category - Tell All Juicy Secret Lip Balm

Best Strategic Collaboration: Recognises unique relationships, effective partnerships, or initiatives across the beauty and wellness landscape and value chain.

• View Imaging - Sephora High-Volume Content Production

Best Loyalty Program: Honours a standout loyalty program that drives customer engagement, brand loyalty, and repeat business through innovative rewards and experiences.

• Ulta Beauty - Beauty Rewards

Best Virtual Activation: Recognises unique concept or initiative and its execution, creating new immersive experiences, services, and products in the Metaverse/Web3 or gaming platform.

• Sol de Janeiro Universe on Roblox

For the full list of winners, visit beautymatter.com.