WickerWood has been appointed by W London – Leicester Square. The partnership will see WickerWood develop innovative media, digital and influence strategies to primarily connect the hotel with the Soho community and launch a new beverage and food offering following a complete redesign of its bar and lounge spaces. All of which are set to be unveiled this autumn.   The 5* hotel located on Soho’s Wardour Street and part of W Hotels Worldwide is known for shaking up the hotel scene with its disruptive lifestyle concept.