Who What Wear UK has announced the winners of its Next in Beauty Awards 2026, crowning the very best in beauty across skin, hair, makeup, body, nails and fragrance, as well as special accolades. Winners were chosen by a panel of industry experts, editors and influencers, who put each product to the test.

Who are the winners of the Next in Beauty Awards 2026?

Best in Class

• Skin - SkinCeuticals, P-Tiox Cream, £135
• Makeup - Chanel, Les Beiges Serum Concealer, £42
• Hair - Hershesons, Almost Everything Cream, £20
• Fragrance - Parfums de Marly, Athénaïs, £270
• Nails - Navy Professional, Doris Curved Manicure Pusher, £42
• Body - Dove, Raspberry & Rose Whole Body Deodorant Spray, £6

Special accolades

• Innovation of the Year - TAKAMI, Daily Renewing Soft Peel, £35
• Breakout Brand - ROCCO Beauty, Soft Reset Foaming Cleanser, £16
• Social Media Sensation - Trinny London, Naked Ambition Azelaic Exosome + Vitamin C Serum, £69
• Industry Icon - Luke Hersheson

For the full list of winners, visit whowhatwear.com.