The winners of the Who What Wear's Next in Beauty Awards 2025 have been announced, and include:

Best in Skincare

• Best Skin Treatment - Sarah Chapman Barrier Repair Facial
• Best Skin Supplement - AEGLES's Clear Skin Complex
• Best Moisturiser - Dr Sam's Flawless Moisturiser Intense
• Best Face Mask - Dr. Althea Jelly Seal Dewy Mask
• Best Targeted Skin Treatment - E45 Cica Soothe and Repair Cream

View all skincare winners at whowhatwear.com.

Best in Hair

• Best Scalp Product - Cécred Clarifying Shampoo & Scalp Scrub
• Best Multi Styler - Hershesons The Multi-Tasker
• Best Scalp Brush - Manta Hair Pulse
• Best Shampoo - Rossano Ferretti Parma Grandioso Extra Volume Shampoo
• Best Hair Oil - Cair Protection Oil

View all hair winners at whowhatwear.com.

Best in Fragrance

• Acne Studios Par Frederic Malle Eau de Parfum
• Aromatherapy Associates Deep Relax Sleep Mist
• Balmain Beauty Carbone Eau de Parfum
• Dior Beauty Miss Dior Eau de Parfum Mini Miss Solid Perfume
• Diptyque Reed Diffuser

View all winners at whowhatwear.com.