Winners have been announced for the Who What Wear's Next in Beauty Awards 2024.

Best Hair Products

• Best Shampoo
  Alfaparf Milano Detoxifying Low Shampoo
• Best Conditioner
  Hello Klean Smooth Talk Anti-Fading Light Hair Conditioner
• Best Conscious Hair Product
  Hairstory New Wash Original
• Best Curl Product
  Camille Rose Curl Maker Curling Jelly
• Best Styling Product
  Hair by Sam McKnight Cool Curls Refresh & Revive Mist

Best Body and Nail Products

• Best Bath and Shower Product
  Molton Brown Rose Dunes Bath & Shower Gel Best
• Body Hydration Product
  BYOMA Brightening Body Lotion
• Best Body SPF
  E45 Sun Care Sensitive Spray SPF 50+
• Best Body Tanner
  Gatineau Golden Glow Gradual Tan
• Best Deodorant
  AKT London The Deodorant Balm SC.01

Best Make-up Products

• Best Primer
  Dior Forever Glow Star Filter
• Best Base Product
  Merit Beauty The Minimalist
• Best Concealer
  MAC Studio Radiance 24HR Luminous Lift Concealer
• Best Bronzer
  Lottie London Hot Glaze Bronzing Serum Drops
• Best Blusher
  Rhode Pocket Blush

Best Skincare Products

• Best Affordable Skincare Product
  The Ordinary Retinal 0.2% Emulsion
• Best Cleanser
  Tula Skincare The Cult Classic Purifying Face Cleanser
• Best Eye Cream
  Bioderma Atoderm Intensive Eye
• Best Face Mask
  Bubble Skincare Over Night Hydrating Sleep Mask
• Best Facial SPF
  Elemis Pro-Collagen Skin Protection Fluid SPF 50

The Best in Class Winners

• Best in Class: Hair
  Shark Flexstyle 5-in-1 Air Styler & Hair Dryer
• Best in Class: Body and Nails
  AKT London The Deodorant Balm
• Best in Class: Make-up
  Summer Fridays Dream Lip Oil
• Best in Class: Skin
  Paula's Choice 6% Mandelic + 2% Lactic Acid AHA Liquid Exfoliant
• Innovation of the Year
  Klira The Klira Special, Annual Subscription

For the full list of winners, visit whowhatwear.com.