Lauren Eggertsen has been promoted from Editorial Director to Executive Editorial & Style Director at Who What Wear (USA).

In this role, Lauren leads and manages Who What Wear's fashion team and oversees all day-to-day editorial content and large tent pole moments. This includes all the runway, trend, and shopping-driven content that ultimately helps to build a strong brand reputation within the industry.

Lauren's role also includes helping to set the fashion direction for all original photo shoots and often styles many of the celebrity cover shoots, including names such as Kaia Gerber, Normani, and Kristen Stewart.