Who What Wear USA has launched its new Intelligent Shopping Assistant, “ISA.” ISA is an interactive chatbot using generative artificial intelligence trained on Who What Wear’s industry-leading editorial expertise. ISA provides shoppers with tailored fashion and beauty product recommendations for every budget by answering user questions based on Who What Wear’s expert shoppable reviews, buying guides, and product recommendations. ISA has been specifically built for digital audiences looking for:

• Trusted shopping recommendations – ISA provides top recommendations for specific items users want to shop and style, such as “dress ideas for a wedding,” “best ballet flats,” or “red lipstick.”
• What’s trending – ISA’s built-in prompts allow audiences to start a conversation based on the latest trends and Who What Wear’s most popular content. Catering to users unsure about what item they want.