Digital fashion, beauty, and lifestyle publication Who What Wear (USA) has announced the launch of its parenting vertical, Who What Wear Parents. The digital Parents Issue, featuring actress Justine Lupe as the October cover star, brings a curated, fashion-minded lens to modern parenthood - from pregnancy essentials to school-age staples and everything in between.

The launch also introduces The Mother Board, a trusted group of stylish, influential voices in parenting and fashion, including Who What Wear’s editors and contributors, who will help shape the content and product curation that define this new content category.

USA Editor-in-Chief Kat Collings has said: “Think of it as being welcomed into a shopping-savvy group chat with the coolest parents on the planet.”