Product sampling company SoPost has partnered with Who What Wear UK, a digital destination for fashion and beauty inspiration, to launch The Beauty Dispatch - an exclusive sampling community that connects beauty brands with a highly qualified, affluent audience of beauty lovers.

By combining Who What Wear UK’s highly engaged audience with SoPost’s cutting-edge sampling capabilities, The Beauty Dispatch offers brands an unmatched opportunity to drive trial, engagement and conversion at scale with an influential audience.

How does it work?

• Consumers sign up to The Beauty Dispatch and complete a detailed profile, covering everything from product preferences to buying habits and lifestyle.
• When there’s a product match, they request a free sample.
• They are asked to review, give feedback, and buy post-trial.

The Beauty Dispatch ensures beauty samples reach the right consumers - those who are actively looking to discover, try and buy. Brands can precisely target segments of the community based on specific interests and preferences, resulting in higher engagement and stronger conversion rates.

Backed by a market-leading sampling technology, brands can engage consumers at every stage of the customer journey and gain valuable post-trial insights into product perception, purchase behaviour and brand affinity. This ensures sampling campaigns deliver measurable, long-term impact, turning sampling into real sales.

For more information, visit beautydispatch.com.