Emily Dawes (pictured, left) has returned from parental leave and has been promoted from Affiliate Editor to Senior Shopping Editor at fashion trend platform Who What Wear UK. She will be responsible for driving the brand’s ecommerce content strategy with the support of Florrie Alexander (pictured, centre), who covered her parental leave position and has now been appointed as Shopping Editor. Both editors will be producing top-performing shopping content and are keen to hear about CPA increases, affiliate partners, key products/bestsellers, sales moments and try-on suggestions.

Also joining the team is Ava Gilchrist (pictured, right), who has been appointed SEO Writer. In this role, Ava will work across fashion and beauty content, bolstering the brand’s core search terms. Ava joins Who What Wear UK from her previous role as Senior Fashion Features Writer at Grazia Australia.