Leading digital platform Who What Wear UK has collaborated with We Are Unfolded for the launch of its first sustainable fashion collection, Drop 01. Championing the brand’s ethos that style should be inclusive and accessible, the 14 piece capsule has been crafted via a unique feedback loop, starting with their audience. Inspired by conversations with thousands of women in their online community, identifying what they see as common style conundrums with clothing and what they most want to see represented on their favourite website.

With seasonal trends at the core as well as customer data, the collection combines all these elements along with input from WWW UK’s in-house team of experts, the editors. Style solutions include elasticated waists for flattering and comfortable silhouettes, bra-friendly pieces, perfect co-ords and versatile dresses such as the midi you can re-style to look like 4 different dresses. As well as affordability being key, efforts to create a consciously crafted collection have led Who What Wear UK to join forces with We Are Unfolded, the community and clothing production technology company, recognised as zero waste pioneers.

Drop 01 by Who What Wear UK will be available to buy on Drop.whowhatwear.co.uk tomorrrow (16 June), with prices ranging from £22-£85.