Whisky liqueur brand Drambuie has appointed creative social agency That Lot as its social agency of record following a competitive pitch. That Lot is part of earned-first network, The Weber Shandwick Collective (TWSC).

Starting this month, That Lot has been tasked with supporting Drambuie by driving consideration among younger audiences, building an engaged social community and forming influencer partnerships.

As part of the remit, That Lot will also lead the launch of Drambuie’s new serve, the “Freddo Espresso,” introducing it to audiences and elevating its presence across social platforms.