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Date Posted: Wednesday 27th November 2024
Trend forecasting company WGSN has released its Future Consumer 2025 report, which focuses on four consumer profiles that will drive business in 2025.
The New Nihilists - they’re opting out of the world's turmoil, but these consumers haven’t given up caring, they’re just finding new meaning and happiness outside the mainstream.
Defining qualities
What they need
Next steps
The Reductionists - after embracing digital convenience and remote living during the pandemic, these consumers are looking to re-establish IRL connections and communities with a more human touch.
Defining qualities
What they need
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The Time Keepers - for these memory-makers, time is the most valuable resource, and they want to do more than just spend it, they want to invest it in things that will make their lives richer.
Defining qualities
What they need
Next steps
The Pioneers - these consumers are like light bulbs, they need to be switched on. Spark their interest with new ideas and problem-solving products that make physical and virtual worlds better for all.
Defining qualities
What they need
Next steps
For the full report, visit createtomorrowwgsn.com.
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