Trend forecasting company WGSN has released its Top Trends for 2025 & Beyond report.

The top trends include:

BEAUTY

• In 2025, people will embrace a new evolution of self-care, Therapeutic Laziness. Building on the ‘anti-wellness’ movement, this trend elevates ‘bed rotting’, or spending extended time in bed and being intentionally unproductive, into a refined self-care ritual loaded with tactile hedonism.
• Products that enhance skin and hair health while people unwind, or sensorial bedding imbued with nourishing ingredients and scents that bridge the gap between skincare and sleep, will rise in popularity. 
• Sleep tourism will also have a new allure, with hotels and retreats offering rest programmes and serene spaces with sleep-enhancing amenities, from AI smart beds to prescription-scented lullabies.

INSIGHT

• The Forever Young Adult - global youth are redefining life’s timeline. The permacrisis has left many youths to delay adulthood and live at home well into their 30s.
• Brands must rethink how they connect with the young at heart across all industries.

FOOD & DRINK

• The Global Pantry - consumers' pantries are evolving to reflect their rising global eating patterns.
• Pantries will be made up of several delicious tastes from other cuisines, including Mexican salsa macha, Chinese chilli crisp, Japanese yuzu koshu mayo, Indonesian sambal, Mojo Rojo from The Canary Islands, pandan kaya curd or ube halaya.

FASHION

• Day-jamas - as luggage costs and size limits become more restrictive, travellers seek versatile items that cater to a wide range of uses. The Day-jama sets in bold and fun prints will transition wearers from beach to bar to bed.
• For activewear, Day-jamas focus on rest and recovery with wellness ingredients such as collagen, hyaluronic acid and cannabidiol (CBD) infused at a fibre level.
• WGSN's data shows sleepwear outperforming dresses and swimwear within the resortwear mix over the past two-year period.

CONSUMER TECH

• AI Companionship - social isolation and loneliness are on the rise worldwide, and the World Health Organization (WHO) has declared loneliness a global health threat. The advocacy for social connectedness coincides with the rapid advancement of AI technologies embodied in humanoid and social robots, wearable AI devices and AI agents.
• These novel human-machine interactions will escalate in 2025, with AI engaging more deeply with humans to provide emotional support, alleviate loneliness and redefine the relationships with technology.

COLOUR

• Future Dusk is the colour for this era of transition. Moody and intriguing yet steadfast and constant, it offers a sense of mystery and escapism, but also a reassuring stability.
• Its surreal and otherworldly qualities align with the long-term trend towards transformative colours, driven by the consumer desire for emotionally driven experiences, whether digital or IRL and the need for awe-inspiring products that activate all the senses.

SPORTS & OUTDOOR

• Soft Adventure is an activity that doesn’t require a significant investment in equipment or much skill to start, such as hiking, camping, cycling, birdwatching, or snowshoeing. It has driven growth in outdoor participation since the pandemic, providing accessible activities for new participants to reap the health and wellness benefits of the outdoors.
• Soft Adventure’s growth is influenced by global demographic fluctuation, the cost-of-living crisis and a wide range of multi-living situations and communities.
• Demand for age-agnostic soft adventure products and services designed for need, rather than a participant’s age, is rising.

INTERIORS

• Fake Food - brands should embrace treat culture and propose decorative items and gifting ideas that tap into the feel-good, stress-relief power of bringing up a smile. The more realistic, the more surrealist the effect across trompe l’oeil candles, tabletop, stationery and toys, but also furniture and room decor, among others.
• Brands need to have fun and encourage their customers to have fun as well, no matter how small the treat or how cheekily the indulgence is portrayed. The need to play with textures, detailing and embellishment.
• Delving into nostalgia, elevating their product with premium materials and finishes or exaggerating their kidult appeal are areas brands should focus on.

For the full report, visit wgsn.com.