Trend forecasting company, WGSN has launched a new proprietary methodology that combines data analytics, expert insight and its signature STEPIC model to ‘slow down’ the TikTok hype cycle for brands and provide a comprehensive and visual representation of a trend’s strength and lifespan. The tool will show where the TikTok trends are going next and whether they are investable. For access and more information visit wgsn.com.

"With our truly unique, ground-breaking TikTok Analytics forecasts, no brand needs to waste time nor investment on here-today-gone-tomorrow product fads, and instead can get ahead of the market with the trends that will really change the bottom line," said Carla Buzasi, WGSN CEO.

"The #MobWife aesthetic we highlighted is a great example of how we predicted a trend before it reached TikTok. The mob wife look is trending but is part of a broader trend towards anti-perfectionist and anti-clean girl narratives characterised by glamorous statement make-up. We called this ‘Hangover Beauty' in our Top Trends for 2024 forecast," said Clare Varga, WGSN Beauty Director.