West End retailers and restaurateurs are coming together as part of #MyWestEnd to orchestrate a series of Traffic Free Saturdays in the lead up to Christmas. On Saturday 5, 12 and 19 December Regent Street will be pedestrianised between 10:00 and 21:00 for visitors to shop and view the Christmas installations throughout the West End. The move is to encourage shoppers back into the centre of London in the run up to Christmas. 

The Mayor of London, Sadiq Khan, said: “Visiting the West End at Christmas is a magical experience offering something for everyone, so I’m delighted that Londoners will be able to soak up the atmosphere in safety and comfort during these traffic-free days. Businesses across London have worked incredibly hard to make their premises Covid-safe, and I am really pleased that they are able to open their doors again. Supporting retailers and restauranteurs over the Christmas period will help them now and in the future, as they play a key role in London’s economic recovery. I’m urging Londoners to enjoy the festive period in the capital safely. We have all made sacrifices over recent weeks and months, and it is crucial that the Christmas period doesn’t see a reversal of the progress made in getting on top of the virus – especially when a vaccine is in sight.”