Karla Otto has been appointed to handle the creative strategy, media relations, VIP and influencer marketing across the US, UK, France and Italy for AWvi. AWvi (pronounced AWE-vee) is a wellbeing concept that’s designed to enhance life through the transformative power of science. Founded by a collective of globally renowned experts in health, wellness and beauty, AWvi takes an integrated inside-out approach to all facets of health, rooted in scientific rigour and evidence. AWvi debuts with The Skin Method, featuring four products for all genders, ages and skin types, which help the body fight against skin ageing and promote healthier skin from the inside out, and outside in.

AWvi launches on 29 November to select retailers and DTC in January 2024.