We Love Curls is a new help, advice and e-commerce website for parents of mixed race children, which will launch on 1 July. The site aims to encourage parents to help their children love and celebrate their differences, including their curly hair. The site has been set up by sisters-in-law Michelle Panchoo and Madeka Panchoo, who both have children under 10 years old and have seen first-hand that having a positive self-image starts very young. We Love Curls features advice on how to look after curly hair as well as a curated e-shop of tried and tested products best suited to young children

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We Love Curls in 'beauty, fragrance, grooming & health'