We Are PR has been appointed as the retained UK PR agency to represent iimpro, a social commerce-driven marketplace exclusively for jewellery that uses video content and influencer-powered livestreams to help brands connect with shoppers.

A revolutionary app that makes discovering and purchasing jewellery simple and exciting, iimpro combines the founders’ backgrounds in television retail with the 'one-click and order' world of in-app shopping.

We Are PR will be running a full press office for iimpro, which will include celebrity dressing of partnered brands, influencer outreach and seasonal campaigns.