StickyGinger has been appointed as the social media partner for Watsons GCC following a rigorous pitch process. The beauty and skincare retailer will now work with StickyGinger to elevate its digital presence.

Further strengthening its position in entertainment and culture, StickyGinger has also been tapped to handle PR for the fourth edition of BRED Abu Dhabi. With a proven track record of executing some of the region's most talked about campaigns and events over the past decade, the agency will manage all communications for this April's neo-culture event in the capital, from influencer partnerships to media activities and announcements.