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War Child appoints PR for its debut Shop For Good e-commerce site

Date Posted: Wednesday 2nd November 2022

War Child appoints PR for its debut Shop For Good e-commerce site

WHITEHAIR.CO has been appointed to handle the launch of a specialist charity for children affected by conflict War Child's first e-commerce shop Shop For Good which launches this Christmas, teaming up with friends from the creative industry to offer a wide range of gifts and stocking fillers, including bespoke homeware, limited edition prints and virtual gifts, alongside ethical clothing.

Sustainable T-shirts and sweatshirts have been created in collaboration with designers including Vivienne Westwood and Bella Freud, and have been worn by supporters including Kate Moss and Fearne Cotton. The new e-shop launches with an iconic design by Bella Freud - a ‘Peace And Love’ Certified Organic Cotton Sweatshirt (£40), printed in the UK with low waste printing tech, and made in a renewable energy powered factory audited for a wide range of social and sustainability criteria. All profits from ‘Shop For Good’ go to War Child’s efforts to support children affected by armed conflict, with a focus on the war in Ukraine. Visit warchild.org.uk to shop.

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