Walmart has launched Scenario, a women's fashion brand with a modern bohemian aesthetic. The 280-piece collection includes apparel, shoes, jewellery, handbags and accessories, with most items priced under $25. It is available now in Walmart stores and on walmart.com.

The range features feminine silhouettes, vintage-inspired prints and textured fabrics across blouses, dresses, denim, flats and accessories with details including fringe, tassels and smocking.

Walmart developed Scenario after research found nearly one in five women identify "boho" as a top style preference.

"We are on a journey to democratise fashion because we believe everyone should have access to beautiful clothes, regardless of their budget. Scenario brings a feminine, modern bohemian point of view to Walmart, with incredible style and quality at an extraordinary value," said Denise Incandela, Executive Vice President of Fashion at Walmart USA.