W Communications has announced the launch of HelloFranses!, a new standalone creator-first consultancy backed by W and co-founded by Chloe Franses and Hayley Stevens-Shaw.

A people-first partner for brands looking to conquer the creator economy, HelloFranses! debuts with a global network of more than 1.3m creators at every level, allowing it to deliver everything from UGC to cultural icon and celebrity content.

With a client portfolio including Very, Kia, Matte, Aston Martin, Formula E, POP MART, Levi’s and Disney, the agency brings together W’s critically acclaimed social team’s expertise in social-first, creator-led storytelling.

Harriet Sweet, previously PR & Influencer Manager at Hela Brands, has been appointed Account Director at HelloFranses!.