Californian activewear brand Vuori has appointed Carey Collins Krug as its new Chief Marketing Officer, effective Monday, October 5.

Carey will lead the company's global marketing organisation, overseeing brand, creative, consumer engagement, digital, retail, wholesale and integrated marketing.

At Abercrombie & Fitch, Carey played a key role in repositioning the brand and driving a digital-first transformation. She has also held senior marketing roles at David Yurman, Ralph Lauren and Donna Karan International.

Her work has earned industry recognition, including being named on the 2025 CommerceNext CommerceXcellence "25 Leaders to Watch" list and recognised as an honouree of Adweek's annual CMO Awards in 2021.