The Lede Company has been appointed to handle the full UK communications, including VIP and talent relations, as well as media and press relations for activewear brand Vuori.

Vuori was founded in 2015 by Joe Kudla, born in the beachside town of Encinitas, California. Vuori draws inspiration from its vibrant community, active lifestyle, and the natural playground that surrounds it.

The brand creates premium performance apparel and elevated everyday styles, each crafted with intention, quality, and a fabric-first approach, to strike the perfect balance between functionality and simplicity.