FASHION
Vogue Williams launches kidswear brand GEN
Date Posted: Monday 31st March 2025
Irish model and media personality Vogue Williams has announced the launch of her new kidswear brand, GEN, which reimagines childrenswear with a focus on versatility, durability, and timeless design.
The collection caters to children aged 2 to 8 years old, offering a vibrant selection of easy-to-wear essentials. From coats and waterproof onesies to comfortable dungarees and playful short-and-t-shirt sets, each piece is adorned with bold colours, pops of neon and fun prints.
Available online at Marks & Spencers and NEXT.com – prices from £10 - £34.