Online fashion publication Vogue Business has revealed the 6 menswear trend predictions for SS26. 

Trends:

Nerds rising

• On Pinterest, search is up for terms including “nerd outfits men” (+320 per cent), “nerdy guy outfits” (+285 per cent), “sweater and tie” (+120 per cent) and “loafers and jeans outfit” (+115 per cent).
• Gingham will be a key fabric for SS26, says Frida Tordhag, analyst at trend forecasting platform Heuritech. Gingham menswear (notably shirts or co-ords) is forecasted to grow 59 per cent from SS25 to SS26. 
• Short-sleeve co-ords in maximalist patterns are another trend that chimes with the nerdy mood, says Krista Corrigan, analyst at retail intelligence firm EDITED. 
• On Pinterest, “Ametora”, the Japanese term for reinterpreting American style (a portmanteau for “American traditional”), has also surged among the platform’s growing men’s audience in recent months, says Pinterest’s Stanback. 

Devil in the details

• Bold, wacky accessories or “distinctive details” will be another key trend for next spring, per Pinterest. 
• Search is up for accessories including “moonphase watch” (+165 per cent), “green dial watch” (+220 per cent), “burgundy glasses” (+240 per cent), “frameless glasses for men” (+220 per cent) and “hat with bandana” (+190 per cent).
• Modern messy, a 2010s revival is bringing hipster and streetwear accessories to the fore, from heavy belts to lived-in shoes. 
• Heuritech forecasts an uptick in messy details, like “front crease detail pants”, currently up 3 per cent on Instagram, while Pinterest has seen an uptick in search for “2010s outfits men” (+235 per cent), “Sk8 shoes” (+530 per cent), “modern rockstar outfit” (+550 per cent) and “shaggy mullet hair” (+250 per cent).

Cargo calling

• Cargo trousers and relaxed, utilitarian designs are set to soar for SS26.
• On Pinterest, search is up for “mountain man style” (+325 per cent), “cargo pants and oversized shirt” (+735 per cent), “men brown cargo pants outfit” (+160 per cent), “pocket design fashion style” (+180 per cent), “men baggy style” (+95 per cent) and “shackets for men” (+70 per cent).
• Blazers will become less formal and more casual, Corrigan predicts. 

Fit and flare

• While oversized utilitarian garments are trending, some men will opt for a more fitted approach for SS26. 
• Fit and flare jeans are a key item within the trend. In SS26, this jeans style will have a 2 per cent increase in visibility in Europe and a 7 per cent increase in the USA, Tordhag adds. 
• Fitted sportswear is also becoming more popular among men, with fitted sports tops forecast to grow 16 per cent in the USA by next spring, according to Heuritech.
• Earthy tones evolve Mocha mousse and various shades of brown have dominated 2025 so far. But the trend is slowly evolving for 2026, to incorporate new shades and textures that project quality, experts agree. Another relevant palette will include various hues of green. 
• Search is up for “dark green shirt combination” (+555 per cent), “pastel green shirt outfit” (+200 per cent), “olive green shirt for men” (+145 per cent), “brown and green men’s outfit” (+75 per cent), “coffee brown shirt outfit” (+285 per cent) and “navy blue and olive green outfit” (+115 per cent).

Blokecore 2.0

• The World Cup is next summer, and as with any major sporting event, it’s likely to influence men’s style. 
• Arrivals of football and sports shirts more broadly have grown 339 per cent so far this year, according to EDITED. The sector shows no signs of slowing: sportswear is forecast to grow 41 per cent from 2025 to 2026, according to Heuritech. 

For more information, visit voguebusiness.com.