PR agency Halpern has been appointed as the UK PR and media communications agency for premium vodka brand Sapling Spirits. The partnership marks a shift in Sapling's strategy, with Halpern tasked with elevating the brand's profile through additional consumer-focused campaigns, reaffirming its positioning in the Premium+ spirits category.

Halpern will spearhead Sapling's brand strategy, earned media and influencer engagement across the UK, aiming to amplify the brand's message and drive consumer awareness.

Halpern's strategy will focus on reaching both traditional and digital audiences, emphasising the superior taste and quality of Sapling's spirits alongside its commitment to sustainability and climate-positive initiatives. The agency will leverage targeted media relations and creative content campaigns to achieve these goals.