Fluorescent PR has been appointed to handle the PR for luxury skincare brand Vivderma. The agency will devise and implement the PR Strategy for the Vivderma collection.

Founded by Dr Hadi Abushaira, a Consultant Dermatologist, Vivderma builds on a rich heritage of problem solving in a clinical environment to offer solutions and care for skin in today’s environment. Vivderma’s products are exclusively crafted with powerful high-performance active ingredients with the unique blends that mimic the natural biological conditions of healthy skin, ensuring optimal absorption, skin compatibility and delivery of actives to each layer of the skin.

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Vivderma in 'beauty, fragrance, grooming & health'