PRCO Dubai has been appointed to represent Visit Graubünden in the GCC market. Switzerland’s largest Canton, Graubünden is characterised by picturesque alpine lakes and mountain backdrops. Home to the renowned winter resorts of St. Moritz and Davos, the destination also possesses a varied offering for spring and summer travel across its hotels, Michelin-starred restaurants and duty-free shopping venues, connected by the Bernina Express via World Heritage Site railways.

The communications campaign will increase awareness of Graubünden and its varied seasonal offering in the GCC market and position it as a leading outbound destination with a focus on spring and summer travel.