Date Posted: Thursday 25th February 2021
VHF has announced the launch of its first video publication with a direct shopping experience to engage luxury brands and consumers of the future, VHF Digital. It is centred around change and evolution – video technology is impacting the fashion industry and consumer engagement has evolved.
Co-founders, Fabio Merche & Elisa Silvestri are at the forefront of the evolving fashion industry, they are creators and recognise the importance of video in eCommerce. They have identified a gap in digital publishing that offers a 360° engagement and combines three key elements; experience, connection & action.
The VHF platform offers a personalised multi-media experience to engage readers with high-end editorial and commercial content including a video journal that will be released on the platform every quarter with editorial content fuelled by creativity and tech innovation. A direct shopping experience that allows you to save items to your account whilst browsing the content, and curate items in a virtual wardrobe.
Becoming part of the VHF community and creating an account enables users to personalise each issue by saving their favourite products, editorial features, connecting with friends and buying products. Daily fashion news and live streaming on VHF TV is regularly updated to drive a high level of audience engagement and keep new content consistent. They facilitate the connection of artists from their community with brands to create content, add value and leverage on their social media following to drive engagement growth to the platform.
VHF Digital is the world's first entirely moving publishing experience that seamlessly incorporates a direct shopping feature to connect luxury brands such as Dior, Louis Vuitton, Prada & Gucci with a community of loyal consumers.
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