Influencer and entrepreneur Victoria Magrath has announced the launch of her debut beauty brand, byfrow.

The brand makes its first foray into colour cosmetics with the byfrow Pigment Pencils - creamy, blendable, and buildable pencils designed for versatile, effortless use. Offering a flattering, semi-matte “your-lips-but-better” finish, each pencil delivers long-lasting colour that can be used for precise lip definition, all-over lip colour, soft blush, or even faux freckles.

Formulated with vitamin E and plant-based waxes, the Pigment Pencils provide a waterproof finish with impressive staying power while keeping lips nourished and hydrated for all-day comfort.

The products will be available from 19 November (early access from 18 November via code) at byfrow.com.