Luxury fashion brand Victoria Beckham has announced appointment of Paolo Riva as its Chief Executive Officer. Paolo will take up the post from September 2018. Paolo comes to the role with sixteen years of leadership experience in the fashion industry, having worked with brands including Salvatore Ferragamo, Valentino, Tory Burch and most recently as CEO of DVF.  Paolo will work closely with Victoria Beckham, the founder and creative director of VBL, and her board to drive VBL’s strategic geographical and product expansion and help with the realisation of the company’s direct-to-consumer ambitions.

Paolo comments, 'I am delighted to join VBL at this important time. The Victoria Beckham brand presents a unique and exciting opportunity – no one has been better than Victoria at embracing the digital revolution and using it to influence tastes by channeling her vision direct to consumers. I am looking forward to working with Victoria and her team as we continue to develop a pioneering consumer-led business.' 

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