VB Communications has announced a series of new beauty client wins.

Ciroa, Australia’s fastest growing bodycare brand created by mother-daughter duo Sophie and Alex Liddy, has appointed VB Communications to manage its UK launch and ongoing press office.

gróa, the new Gen Zalpha Lash & Brow brand from the makers of UKLASH, has also appointed VB Communications as its UK press office. Launching into Boots later this month, gróa offers high-performance, low-maintenance beauty designed to enhance natural features without filters or fads. Its debut prostaglandin-free lash and brow serums (£20 each) are powered by peptides and 99% naturally sourced ingredients, delivering visibly longer lashes and fuller brows in just six weeks.

In addition, VB Communications has been appointed to support Origins, the Estée Lauder-owned skincare brand, on a project basis throughout September and October. Founded in 1990, Origins is renowned for its nature-meets-science approach, combining high-performance natural ingredients with advanced formulations.