KindComms* has been appointed to lead USA influencer and media outreach for Vamoosh as the brand prepares for its major USA retail debut, launching into 600 Target stores nationwide. The move marks the first time Vamoosh’s science-led laundry innovations will be available to American consumers at scale and represents a significant commercial milestone, building on the brand’s strong track record of success across the UK retail market. The expansion coincides with Vamoosh’s 10-year anniversary.

What began in 2016 as a solution to one very hairy household problem has evolved into a globally recognised, patent-protected innovation business, redefining performance in laundry and household cleaning.

KindComms* new USA remit will run alongside its ongoing UK press and influencer programme, supporting the brand’s continued international growth.