AKA Communications has been appointed as UK communications representative for Vakkaru Maldives, as the luxury Indian Ocean resort looks to strengthen its position within the UK’s high-value travel market. The appointment signals a renewed focus on the UK as a priority source market, with AKA tasked with delivering a strategic communications programme spanning media relations, brand positioning and influencer engagement.

The agency will focus on increasing share of voice across top-tier travel and lifestyle media, while developing partnerships to position Vakkaru more competitively within the Indian Ocean resort landscape.

AKA Communications has also been reappointed to handle UK communications for Riding House Cafés, as the all-day dining brand looks to strengthen its market position in London’s competitive casual dining sector. The agency will deliver a strategic communications programme spanning media relations, brand positioning and campaign development, with a focus on increasing share of voice across national, lifestyle and London media. The brand delivers consistently high covers across its three London sites, with brunch accounting for a significant proportion of weekly revenue.

Riding House Cafés operates three sites in Fitzrovia, Bloomsbury and Victoria, and has built a strong reputation for its high-volume brunch trade alongside a modern European menu and brasserie-style setting. AKA’s remit will centre on reinforcing the brand’s leadership in the brunch category, while supporting key commercial moments across the year including seasonal launches, partnerships and anniversary-led activity.