Date posted on DIARY directory: Friday 29th July 2016
Urban Outfitters has announced the global launch of the Justin Bieber Purpose Tour Collection, a UO exclusive assortment of merchandise from the singer’s monumental world tour. The 5-piece menswear collection features a hoodie, a short- sleeve tee, a long-sleeve tee, a baseball cap, and a coach’s jacket, all featuring the iconic Purpose Tour logo.
Produced in partnership with Bravado, the official merchandise company for the tour, the UO exclusives will be available in all stores on 5 August and online on 8 August 2016, with prices ranging from £25/€35 to £69/€89. The collection's look book features models Tre` Samuels and Michael Lockley, photographed by Piczo. Hi-res imagery is available on request.
UO will fete the collection’s global launch with events in London, New York, and Los Angeles on Friday 5 August, from 18.00- 20.00 in each city’s respective time zone. Open to the public, each party will feature a live DJ set, refreshments, and exclusive giveaways of the collection, including select pieces signed by Justin Bieber.
The talent line-up includes Eliphino at the UO Marble Arch store in London, Getlive! at UO Herald Square store in New York and Joe Kay of Soulection at the UO Melrose store in Los Angeles.
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Urban Outfitters in 'in-house PR'