UPSHOT PR has been appointed to represent Ms A London, a mainstream lingerie, swimwear and solutions brand that offers fit-appropriate garments to the transfeminine community.

Founded by lingerie designer, award-winning illustrator and journalist Bok Goodall, the range offers garments that truly fit, creating security, safety and wellness. The brand officially launches in March/April this year and is currently seeking potential wholesale partners.

UPSHOT PR will be supporting the brand with a wide range of activities, including traditional and digital PR, a launch event at a major London boutique, wholesale strategy, influencer and UGC campaign management and other exciting activities in the pipeline, such as a model search in partnership with a key media title.