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Date Posted: Wednesday 3rd January 2024
Unilever is expected to complete the sale of its multi-brand beauty company Elida Beauty to Yellow Wood Partners by mid-2024. Elida Beauty comprises more than 20 beauty and personal care brands including Q-Tips, Caress, Timotei and Tigi. The business generated a turnover of around €0.8 billion in 2022. Yellow Wood Partners is a Boston-based private investment firm that invests exclusively in the consumer industry in the middle market.
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